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  • ABOUT US

    'My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.' – Anita Roddick

    OUR STORY

    Our story started in Brighton, England in 1976. It began with our founder, Anita Roddick, and her belief in something revolutionary: that business could be a force for good. Following her vision, we’ve been rule breaking, never faking and change making for over 40 years.

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    COMMUNITY TRADE

    In 1987, we launched Community Trade, pioneering fair trade in the beauty industry. Today, we have suppliers in over 20 countries around the world, sourcing the finest raw ingredients and traditional skills from around the planet – benefiting local communities in return.

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    FOREVER AGAINST ANIMAL TESTING

    We’ve campaigned for a cruelty-free beauty industry since 1989. First, we helped ban animal testing in the UK. Next, we took our fight to the EU. Now, we’re setting our sights on the UN, where we’re aiming to stamp out this cruel practice everywhere and forever.

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    A NEW FORCE FOR GOOD IN BEAUTY

    In 2017, we found a new home with other like-minded souls at Natura and Aesop. We're now part of Natura&Co, a global cosmetics group committed to cruelty-free beauty and ethical business. Together, we're working hand in hand to make beauty a force for good.

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    OUR COMMITMENT

    We aim to be the world’s most ethical and sustainable global business. Find out how.

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    FIGHT FOR THE WILD

    Help us build bridges in nature to protect endangered species and re-wild the world.

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    PLASTICS FOR CHANGE

    Help empower with plastic, fight for people & the planet.

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